CommuniCare Health Centers – Creative Culture Design and Digital

CommuniCare

Para todos. Por Vida. — For all. For life.

CommuniCare

Para todos. Por Vida. — For all. For life.

CommuniCare

Para todos. Por Vida. —

For all. For life.

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Products for Latinas by Latinas.

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Renaming a comprehensive health organization to help give it new life.

Barrio Comprehensive Family Health was ceated in the 1970s by Sister Dolores, a retired nurse and pharmacist, whose love for those-in-need drove her to create a healthcare organization on San Antonio's West side to offer care for all.

Although the organization continued to grow and open new locations, they suffered from an image problem. They wanted to move beyond being thought of as the hospital that only treats the underinsured or uninsured population of San Antonio. Barrio's board decided it was time for a comprehensive identity reboot that could help with their perceived image.

We started by conducting a brand audit to review all of the materials used by the organization. We explored their services and the demographic of the people who utilize the hospital.

Once we gathered the results, we used them to fuel our ideation process and inform our messaging platform. We renamed Barrio to CommuniCare, to focus on their desire to treat everyone in the community. In addition to their new brand voice, they received a completely new look and feel, and communications strategy that showcases their friendliness and professionalism.

"CC's process is flawless, their people are driven, and the results speak for themselves."

—Cynthia Ovedo, Marketing Director, CommuniCare